FESTIVALBOROGODÓ

The Borogodó Festival is a food fair in São Paulo that brings together the very best of the city's street food scene and its vibrant culinary culture. The event celebrates the discovery of new flavors while embracing the unique urban experience that comes with them.

The visual identity was designed to capture the energy, warmth, and sense of comfort that Brazilians feel when enjoying great food and memorable culinary experiences.

"Borogodó" is a Brazilian expression used to describe someone or something with a unique and irresistible charm that's hard to explain but impossible to ignore.