BOTA PIX
Visual Identity | Social Media Design | Mascot Design | 2026
BotaPix is a Pix (Instant payment system in Brazil) payment platform designed for content creators, streamers, and developers, enabling them to receive donations and payments in a simple, secure way without exposing their personal Pix key.
The visual identity was created to reflect this digital ecosystem through a game-inspired aesthetic, featuring shades of green associated with technology and the Pix system, pixel-style typography, and graphic elements that reference gaming culture. The mascot, a black cat inspired by the platform creator's own pet, adds personality and authenticity to the brand, creating an emotional connection with the audience while making the experience more approachable and memorable.
The name BotaPix comes from the popular Brazilian expression "bota no Pix" ("send it via Pix"), a phrase commonly used when asking someone to make a payment or donation through Brazil's instant payment system.
