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BEACH CLUB

Visual Identity | Event Design | 2025

Beach Club logo over yellow and white stripes

Beach Club was an exclusive event hosted by TownSq Brasil for employees, clients, and industry partners during major conferences. Designed to foster meaningful connections in a relaxed yet sophisticated atmosphere, the event combined coastal-inspired aesthetics with elegant hospitality. Guests enjoyed signature cocktails, curated experiences, and the interactive "Swag Your Bag" station, where they could personalize tote bags with patches and exclusive branded gifts.

The visual identity balanced a refined beach club aesthetic with a fresh, modern approach, creating a memorable and premium brand experience.

This project was created as part of my work at TownSq. All rights are reserved to TownSq. While some production assets were developed collaboratively with my teammates, the creative direction and visual design presented here are my own.

Green hat with custom Beach Club pins
Beach Club sign applied between palm trees
Beach chair and surfboard with Beach Club identity
Striped chairs at the Beach Club event
Collection of illustrated Beach Club pins
Printed cards with Beach Club identity
Pins applied on a green Beach Club hat