AURA RUN

Aura Run was a running event organized by Aura Diagnósticos in Goiânia, created to promote sports, well-being, and a stronger connection between the brand and its community. Developed in partnership with Performa Marketing, the project involved designing the event's visual identity and its applications across a wide range of materials, including T-shirts, medals, tote bags, signage, and promotional assets.

One of the main challenges was reinterpreting Aura Diagnósticos' existing symbol, transforming it into a dynamic graphic element that conveys movement, the spirit of running, energy, and personal achievement while maintaining a strong connection to the brand's established identity.

The result was a vibrant, modern, and cohesive visual system that delivered a memorable brand experience for participants and reinforced the event's energetic atmosphere.