ALIA

Alia is a healthy food brand specializing in konjac-based products, offering light, nutritious, and convenient alternatives for people seeking a balanced lifestyle.

The project involved developing the brand's visual identity, creating a contemporary, approachable aesthetic that reflects its premium and health-focused positioning. In addition to the branding, I also explored several packaging concepts for the product line, presenting different creative directions to support the client's decision-making process.

Although the packaging project was ultimately not continued with me, my concepts helped expand the brand's visual possibilities and demonstrated how the identity could be effectively translated into impactful retail packaging.